Two New Team Members
GreenPlay has added two new employees! Please join us in welcoming Keri Konold, CPRP, and Russ Uzzle, MURP.
Keri Konold, CPRP
Keri has served in several leadership positions in the open space, parks and recreation profession since 2007. Her experience includes management of open space and trails, knowledge of park maintenance and operations, golf course operations, organizational culture change, stakeholder engagement and relationship-building, priority-based budgeting, project funding and management, event production, grant writing and administration, oversight of program delivery and evaluations, personnel management, community working group leadership, financial analysis, and marketing.
Russ Uzzle, MURP
Russ brings thirty eight years of experience in focusing the future direction of large public institutions. As a retired University Planner at Virginia Commonwealth University (VCU) in Richmond, Virginia, he has direct experience in public fiscal policy planning and major university and system-wide facility planning.
Prior experience includes 20 years with the Commonwealth of Virginia, where he served as a senior analyst with the Virginia Department of Planning and Budget, responsible for developing policy and funding options for Virginia’s tourism, seaport and conservation agencies. During his tenure there he was principal author of a six-year capital outlay plan for the Commonwealth, developed funding and strategy recommendations for a $100 million general bond issue for state parks and natural areas, and participated in development of a proposal to expand the National Air and Space Museum into Virginia – at Dulles Airport.
GreenPlay operates as a consortium of experts, acting as a management tool for agencies by organizing consultant teams that are responsive and understand the needs of administrators and their communities to provide services for park, recreation, open space, and related agencies. Since 1999, GreenPlay has completed over 475 projects in 44 states and U.S. territories for governmental agencies and private companies.
Our consultants bring to your organization many years of experience working with parks, recreation, and related community quality of life agencies. Our sole intention is to help you determine solutions that will assist your agency in achieving desired goals and outcomes.
Our team members have diverse backgrounds in parks and recreation administration and management, business consulting, and academics, allowing us to analyze your unique situation from a multitude of perspectives. This advantage ensures that GreenPlay leaves “no stone unturned.”
We will evaluate your situation, design a strategy, system, or process that will work for your organization, and we will help you to implement it quickly and efficiently. We will work with all levels of staff — senior management, elected and appointed officials, and community stakeholders — and will provide a broad, objective view to help your organization operate in the most innovative, effective, and revenue-enhancing way possible.
Don Jones, PhD, Project Consultant for GreenPlay, LLC, is the lead author of an article in the November 2017 issue of Parks & Recreation Business magazine. The article, titled A Real Balancing Act, is about using a Balance Scorecard to determine whether a your parks and recreation agency is hitting its mark. “While all organizations are under pressure to meet their budgets, not-for-profit parks and recreation departments are, by definition, not subject to making a profit. Having said that, we are seeing a shift in accountability for the public sector with more communities wanting to know exactly what they are getting for their tax dollars,” says Dr. Jones in the article. John Drew and John Rainey, from GreenPlay, also contributed to the article.
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GreenPlay Consultant Authors
Article for National Magazine
Dylan Packebush, MBA, CPRP, Project Manager for GreenPlay, LLC, has an article in the May 2017 issue of Parks & Recreation Business magazine. The article, titled Developing A Strategic Marketing Plan is an introductory guide to creating consistent messaging to reinforce your agency’s brand. “As parks and recreation services look for ways to build relationships with communities,” observes Packebush, “marketing becomes an essential business tool in today’s industry. Even if an agency doesn’t have a marketing staff, it is constantly communicating with potential users. It is in an agency’s best interest to proactively develop these strategies.” GreenPlay offers a wide range of Business and Marketing consulting services.
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